> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nudgen.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

> Metrics, delivery rates, time-series charts, and recipient activity

## What this page helps you do

Understand how your campaigns perform: how many emails were sent, delivered, opened, and clicked. You'll also see delivery success and failure rates, plus per-recipient activity.

## Before you start

* At least one campaign that has been sent (or is sending)
* Access to the campaign detail page

## Metric cards

On the campaign detail page, you'll see:

| Metric               | Meaning                                                                 |
| -------------------- | ----------------------------------------------------------------------- |
| **Emails Sent**      | Total send attempts (including API or network failures).                |
| **Emails Delivered** | Emails successfully accepted by the recipient's mail server.            |
| **Total Opens**      | Number of times the email was opened (tracking pixel).                  |
| **Total Clicks**     | Number of times links were clicked.                                     |
| **CTR**              | Click-through rate: (Total Clicks / Total Sent) × 100.                  |
| **Spam Complaints**  | Number of times recipients marked the email as spam.                    |
| **Soft Bounce**      | Temporary delivery issues (mailbox full, throttling, transient errors). |
| **Hard Bounce**      | Permanent delivery failures (invalid address, blocked domain).          |

## Delivery success and failure

* **Success rate** = (delivered / sent) × 100
* **Failure rate** = (bounced + failed) / sent × 100

A high failure rate can hurt your sender reputation. Remove or correct bounced addresses and avoid invalid contacts.

## Time-series chart

The performance chart shows metrics over time (by day, week, or month). Use the granularity toggle to switch views. Toggle individual metrics on/off to focus on opens, clicks, or delivery.

## Date range picker

Filter metrics and the chart by date range. Default is usually the full campaign period. Adjust to compare specific weeks or focus on recent activity.

## Recipient activity table

See per-contact status:

* **Contact** — Email (masked unless revealed) and name
* **Status** — Latest event: sent, delivered, opened, clicked, bounced
* **Sent at** — When the email was sent
* **Delivered at** — When delivery was confirmed (if available)
* **Opened at** — First open timestamp
* **Clicked at** — First click timestamp

Use this to:

* Find engaged users for follow-up
* Identify bounces for list cleanup
* Debug delivery issues for specific addresses

## What happens next

* Use insights to refine future campaigns (subject lines, tone, timing).
* Remove bounced contacts from your list to protect deliverability.
* Check [billing](/en/billing/overview) for email send limits if you're approaching your plan cap.

## Related docs

<CardGroup cols={2}>
  <Card title="Manage campaigns" icon="pen-to-square" href="/en/campaigns/manage">
    Edit, send, schedule, stop.
  </Card>

  <Card title="Billing & usage" icon="credit-card" href="/en/billing/overview">
    Plan limits and usage meters.
  </Card>
</CardGroup>