> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nudgen.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Create campaigns

> Step-by-step campaign wizard, AI generation, preview, and test send

## What this page helps you do

Create a one-shot or drip campaign from start to finish. You'll choose the audience, set the campaign goal, let AI generate the content, preview it, and send or schedule.

## Before you start

* [Contacts uploaded](/en/contacts/upload)
* [Brand tone configured](/en/brand/overview)
* A clear goal (e.g. "Re-engage users who haven't logged in for 7 days")

## Step 1: New campaign

1. Go to **Campaigns** and click **New campaign**.
2. Choose **One-shot** or **Drip sequence**.

## Step 2: Select audience

* **All contacts** — Everyone in your contact list (within plan limits).
* **By tags** — Only contacts with selected tags (e.g. `inactive`, `vip`).
* **Manual** — Hand-pick specific contacts.

The wizard shows a **reach estimate** (how many unique contacts will receive the campaign). If it shows zero, add or import contacts or adjust your segment.

Optionally add a **CTA link** (call-to-action URL). Links in the email can be tracked; the CTA is used for click tracking and stop-on-click rules.

## Step 3: Choose brand, signature, and goal

1. Select the **brand config** (tone) for this campaign.
2. Select the **signature** to append to the email (create one under **Settings** → **Signatures** if needed).
3. Enter the **campaign goal** — a short description of what you want to achieve. Examples:
   * "Re-engage users who haven't logged in for 7 days"
   * "Get trial users to complete onboarding"
   * "Promote our new feature to paying customers"

The AI uses this goal and your brand tone to generate subject lines and email bodies. Content may be checked for spam-prone wording; the app will flag issues when possible.

## Step 4: Reply-to, CC and BCC

Fine-tune who receives the email and where responses should be directed.

* **Reply-to** — The email address where you want to receive replies. By default, this is your brand's email or your account email.
* **CC (Carbon Copy)** — Visible to all recipients. Useful for keeping team members in the loop.
* **BCC (Blind Carbon Copy)** — Hidden from other recipients. Useful for CRM logging or compliance.

<Note>
  **Recipient Limit**: Each email has a total limit of **50 recipients**. This count includes the primary contact plus all CC and BCC addresses.
</Note>

## Step 5: Generate content

1. Click **Generate**.
2. Review the subject line and email body.
3. Edit if needed. You can regenerate or tweak the text.
4. For drip sequences: repeat for each step (Day 1, Day 3, etc.).

## Step 6: Preview

* Use the **Desktop** and **Mobile** toggle to see how the email looks on different devices.
* Check links, images, and formatting.
* Ensure the CTA and tone match your goal.

<Tip>
  Always **Send test** before launching. We email a copy to your account email so you can verify it in your real inbox.
</Tip>

## Step 7: Send or schedule

* **Send now** — Emails go out immediately (within minutes, depending on queue).
* **Schedule** — Pick date and time. Emails send automatically at that time.
* **Save as draft** — Finish later. You can edit until you send.

## What happens next

* Emails are sent via our email infrastructure with open and click tracking.
* The [campaign detail page](/en/campaigns/analytics) shows metrics: sent, delivered, opened, clicked, and delivery success/failure rates.
* If you set auto-stop rules, engaged contacts will not receive later drip steps.

## Troubleshooting

<AccordionGroup>
  <Accordion title="AI content doesn't match my tone">
    Refine your brand config with a custom prompt or example emails. Regenerate the campaign content after updating.
  </Accordion>

  <Accordion title="Test email didn't arrive">
    Check spam/junk. Ensure your account email is correct in settings. Wait a few minutes — delivery can be delayed.
  </Accordion>

  <Accordion title="Can I change the audience after generating?">
    Yes, as long as the campaign is still in draft. Changing the audience may affect who receives the emails.
  </Accordion>
</AccordionGroup>

## Related docs

<CardGroup cols={2}>
  <Card title="Campaigns overview" icon="list" href="/en/campaigns/overview">
    One-shot vs drip, statuses.
  </Card>

  <Card title="Manage campaigns" icon="pen-to-square" href="/en/campaigns/manage">
    Edit, send, schedule, stop.
  </Card>

  <Card title="Campaign analytics" icon="chart-line" href="/en/campaigns/analytics">
    Metrics and recipient activity.
  </Card>
</CardGroup>