> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nudgen.net/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns overview

> One-shot vs drip campaigns and campaign statuses

## What this page helps you do

Understand the two campaign types and what each status means. This helps you choose the right campaign type and interpret your campaign list.

## Before you start

* Contacts uploaded in Nudgen
* A brand config (preset tone or custom prompt)

## Campaign types

### One-shot campaigns

A single email sent once to your selected audience. Use this when you want to:

* Announce a feature or event
* Send a one-time re-engagement blast
* Test a message before building a longer sequence

You choose the audience, AI generates the content, you preview and send (or schedule).

### Drip sequences

A multi-step campaign with delays between emails (e.g. Day 1, Day 3, Day 7). Use this when you want to:

* Nudge inactive users over several days
* Follow up with non-openers or non-clickers
* Build a Duolingo-style retention flow

Each step has its own goal, subject, and AI-generated body. Contacts move to the next step only after the delay. You can set **auto-stop rules** (e.g. stop when a recipient clicks, or when they open the email) so that users who engage stop receiving later steps.

**Audience types:** When creating a campaign you choose who receives it: **All contacts**, **By tags** (only contacts with selected tags), or **Manual** (hand-pick recipients). The wizard shows a reach estimate before you launch.

## Campaign statuses

| Status                   | Meaning                                                                                                         |
| ------------------------ | --------------------------------------------------------------------------------------------------------------- |
| **Draft**                | Not sent. You can edit goals, audience, content, and schedule.                                                  |
| **Scheduled**            | Send time is set. Emails will go out at the scheduled time.                                                     |
| **Active** / **Sending** | Emails are being sent. Progress appears in the dashboard.                                                       |
| **Sent**                 | All emails have been sent. Content is locked; you can view analytics.                                           |
| **Stopped**              | Campaign was manually stopped. Some contacts may have already received emails; future drip steps are cancelled. |

<Note>
  Once a campaign is sent, you cannot edit its content or resend. Create a new campaign to send a different message.
</Note>

## What happens next

* [Create a campaign](/en/campaigns/create) — walk through the wizard and send your first email.
* [Manage campaigns](/en/campaigns/manage) — edit drafts, send, schedule, or stop.
* [View analytics](/en/campaigns/analytics) — opens, clicks, delivery rates, and recipient activity.

## Related docs

<CardGroup cols={2}>
  <Card title="Create campaigns" icon="paper-plane" href="/en/campaigns/create">
    Step-by-step campaign wizard.
  </Card>

  <Card title="Manage campaigns" icon="pen-to-square" href="/en/campaigns/manage">
    Edit, send, schedule, and stop.
  </Card>

  <Card title="Campaign analytics" icon="chart-line" href="/en/campaigns/analytics">
    Metrics and recipient activity.
  </Card>
</CardGroup>