Campaigns overview

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What this page helps you do

Understand the two campaign types and what each status means. This helps you choose the right campaign type and interpret your campaign list.

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Before you start

• Contacts uploaded in Nudgen
• A brand config (preset tone or custom prompt)

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Campaign types

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One-shot campaigns

A single email sent once to your selected audience. Use this when you want to:

• Announce a feature or event
• Send a one-time re-engagement blast
• Test a message before building a longer sequence

You choose the audience, AI generates the content, you preview and send (or schedule).

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Drip sequences

A multi-step campaign with delays between emails (e.g. Day 1, Day 3, Day 7). Use this when you want to:

• Nudge inactive users over several days
• Follow up with non-openers or non-clickers
• Build a Duolingo-style retention flow

Each step has its own goal, subject, and AI-generated body. Contacts move to the next step only after the delay. You can set auto-stop rules (e.g. stop when a recipient clicks, or when they open the email) so that users who engage stop receiving later steps. Audience types: When creating a campaign you choose who receives it: All contacts, By tags (only contacts with selected tags), or Manual (hand-pick recipients). The wizard shows a reach estimate before you launch.

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Campaign statuses

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What happens next

• Create a campaign — walk through the wizard and send your first email.
• Manage campaigns — edit drafts, send, schedule, or stop.
• View analytics — opens, clicks, delivery rates, and recipient activity.

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