Campaigns overview

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What this page helps you do

Understand the three campaign types and their lifecycles. This helps you choose the right campaign type and interpret your campaign list.

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Before you start

• Contacts uploaded in Nudgen
• A brand config (preset tone or custom prompt)

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Campaign types

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One-shot campaigns

A single email sent once to your selected audience. Use this when you want to:

• Announce a feature or event
• Send a one-time re-engagement blast
• Test a message before building a longer sequence

You choose the audience, AI generates the content, you preview and send (or schedule).

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Drip sequences

A multi-step campaign with delays between emails (e.g. Day 1, Day 3, Day 7). Use this when you want to:

• Nudge inactive users over several days
• Follow up with non-openers or non-clickers
• Build a Duolingo-style retention flow

Each step has its own goal, subject, and AI-generated body. Contacts move to the next step only after the delay. You can set auto-stop rules (e.g. stop when a recipient clicks, or when they open the email) so that users who engage stop receiving later steps.

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Lifetime campaigns

A Lifetime campaign stays ready for events from your system. Each authenticated trigger creates at most one execution and sends one nudge to the contact in that trigger. Use a Lifetime campaign for order confirmations, payment reminders, event-based onboarding, or other transactional and retention emails that your backend initiates. Its audience is always Trigger—it does not send immediately to a saved contact segment. See Use Lifetime campaigns for the dashboard workflow and integration guidance. Audience types: When creating a campaign you choose who receives it: All contacts, By tags (only contacts with selected tags), or Manual (hand-pick recipients). The wizard shows a reach estimate before you launch.

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Campaign statuses

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Lifetime lifecycle

Lifetime campaigns use a separate lifecycle: Draft → Active → Paused → Active, or Active/Paused → Archived. You cannot reactivate an archived campaign. When you pause or archive a Lifetime campaign, Nudgen cancels executions that are still pending or queued. An execution already being processed may still send. Changes to an active campaign apply only to future triggers because each execution stores a snapshot of the content and sending configuration.

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What happens next

• Create a campaign — walk through the wizard and send your first email.
• Manage campaigns — edit drafts, send, schedule, or stop.
• Use Lifetime campaigns — configure an event-triggered campaign and its API integration.
• View analytics — opens, clicks, delivery rates, and recipient activity.

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