What this page helps you do
Understand how your campaigns perform: how many emails were sent, delivered, opened, and clicked. You’ll also see delivery success and failure rates, plus per-recipient activity.Before you start
- At least one campaign that has been sent (or is sending)
- Access to the campaign detail page
Metric cards
On the campaign detail page, you’ll see:| Metric | Meaning |
|---|---|
| Emails Sent | Total send attempts (including API or network failures). |
| Emails Delivered | Emails successfully accepted by the recipient’s mail server. |
| Total Opens | Number of times the email was opened (tracking pixel). |
| Total Clicks | Number of times links were clicked. |
| CTR | Click-through rate: (Total Clicks / Total Sent) × 100. |
| Spam Complaints | Number of times recipients marked the email as spam. |
| Soft Bounce | Temporary delivery issues (mailbox full, throttling, transient errors). |
| Hard Bounce | Permanent delivery failures (invalid address, blocked domain). |
Delivery success and failure
- Success rate = (delivered / sent) × 100
- Failure rate = (bounced + failed) / sent × 100
Time-series chart
The performance chart shows metrics over time (by day, week, or month). Use the granularity toggle to switch views. Toggle individual metrics on/off to focus on opens, clicks, or delivery.Date range picker
Filter metrics and the chart by date range. Default is usually the full campaign period. Adjust to compare specific weeks or focus on recent activity.Recipient activity table
See per-contact status:- Contact — Email (masked unless revealed) and name
- Status — Latest event: sent, delivered, opened, clicked, bounced
- Sent at — When the email was sent
- Delivered at — When delivery was confirmed (if available)
- Opened at — First open timestamp
- Clicked at — First click timestamp
- Find engaged users for follow-up
- Identify bounces for list cleanup
- Debug delivery issues for specific addresses
What happens next
- Use insights to refine future campaigns (subject lines, tone, timing).
- Remove bounced contacts from your list to protect deliverability.
- Check billing for email send limits if you’re approaching your plan cap.
Related docs
Manage campaigns
Edit, send, schedule, stop.
Billing & usage
Plan limits and usage meters.