Why this matters
An event rule can start a lifetime campaign when a supported customer event occurs in a connected app. Each rule is limited to contacts in a selected audience, so the source connection and campaign both need to be ready.Check event availability
After completing a contact sync connection, open its Manage page and find Lifetime campaign events. The event list is specific to that app and connection. An event marked Event verification pending cannot be selected yet. Contact sync may be available even when event monitoring is not. For a ready event, the page shows its delivery method, such as webhook delivery or polling, and may show an expected detection interval. These are estimates for detection, not a guarantee that a campaign sends at that moment. Initial imports and historical events do not start campaigns.Add a rule
- Create and activate a compatible lifetime campaign.
- In the connected app’s Lifetime campaign events section, select Add a rule.
- Choose a ready Customer event, an Audience or segment, and a Lifetime campaign. For Lifecycle stage changed, enter the target stage.
- Review the example event variables. Actual values come from each source event.
- Select Save disabled rule, then select Enable when you are ready for new matching events to trigger the campaign.
The events shown in the form depend on provider verification and configuration. Do not assume every listed event type is available for every app.