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Why this matters

Shopify’s All contacts option lets you import customers even if you have not created segments. Selecting specific segments gives you a narrower source audience. In both cases, Shopify’s email marketing state continues to matter when Nudgen decides whether a contact may receive email.

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Connect Shopify through the app directory

  1. Open Settings → Integration and find Shopify. Review the availability shown for your workspace.
  2. Select Connect. The Shopify setup page describes a store-specific, privately distributed app. A Shopify administrator approves the installation in Shopify Dev Dashboard during authorization.
  3. Grant only the requested read_customers and read_orders Admin API scopes. Select Connect to authorize Shopify through Composio. You do not need to paste an Admin API token into Nudgen.
  4. After authorization, choose All contacts or one or more Shopify segments, then preview, confirm permission, and start the sync. See the connection guide for the shared steps and limits.
The directory setup is separate from any existing native Shopify installation. If Nudgen shows a Previous connection notice, follow its prompt to disconnect that connection before connecting through Composio. Imported contacts are retained when you disconnect.

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Choose the right Shopify audience

All contacts is exclusive: selecting it replaces any selected segments, and selecting a segment replaces All contacts. A sync still respects the 10,000 distinct source-contact limit and your workspace capacity. If Shopify cannot list segments but can still read customers, All contacts may remain available. Shopify customers marked subscribed can be eligible for email, subject to Nudgen’s other restrictions. Unsubscribed, not subscribed, pending, invalid, and redacted marketing states are treated as blocked. A customer without a usable email permission state is not assumed to have consent. Review your preview and permission confirmation before syncing.

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Troubleshooting

Check that a Shopify administrator approved the store-specific installation and its requested scopes. Return to the setup page and retry Connect. If the page says Connection setup needed, contact Nudgen support.
Check whether you selected a segment instead of All contacts. Inspect the sync run’s imported, updated, and skipped counts. Shopify customers without an importable email address may not become Nudgen contacts.
Open Connected apps → Manage → Reconnect, then authorize the same Shopify store again.